Quench Naturel

Quench Naturel
Minority Owned Business:
Black-owned
Phoenix
Business Phone Number:
The Lowdown:

Mission Story

Quench Naturel was born out of need. Gina has lived with eczema her entire life. When her daughter experienced the same physical and emotional discomfort she was moved to action. Reviewing the ingredients in the dermatologist, prescribed steroid cream for her daughter, she knew there had to be a better way. She researched and formulated what would become “Get Whipped Body Soufflé”, our first product. While sharing her new creation with women at a salon someone said, “Wow! this stuff is so great and luxurious you should sell it!”

Later that day Gina stopped by Allana’s home and found her hunched over the computer looking for a stay at home job selling online. Gina said, “ Why sell somebody else’s product when you could help me?” Allana looked up and said, “Can I design a logo?”

With that, these two mamas got busy creating Quench Naturel. Initially, the desire was to use a co-packing company and simply “Quench Naturelize” the existing product by adding herbs and essential oils. The ladies quickly came to realize what was available in the market, even those claiming natural and organic, weren’t nearly as clean as they wanted their product to be. They were at a crossroads, build the business using products that didn’t completely meet their standards, give up, or as Allana pointed out “We’re smart how hard can it be? Let’s make it ourselves.” This is how Quench Naturel was born.

On February 14, 2017, the day symbolizing LOVE, Gina and Allana went downtown Phoenix and filed for their business license.

This is when the real fun began. Together they researched ingredients and took classes to learn how to create the products and design the brand that would grow into Quench Naturel.

The focus has always been to find new and different plant-based ingredients to meet their vision of what Natural should be. Along the way, they learned about a practice called Greenwashing and the Environmental Working Group (EWG). They were appalled by the fact that the US FDA does not regulate the term “Natural”. They were horrified to learn that more than 1400 ingredients have been banned from face and body care products around the world, however in the United States only 8 are banned and 3 are restricted.

Gina and Allana set out to create products that met their own needs and high standards. They also knew they wanted to create a Natural that was better than what they were finding. They wanted to make their high standards more affordable so more people could bring pure products into their lives and that of their families and friends. 

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