Blog, Business, Trends and Research

2023 Trend Predictions for Businesses

2023 Trend Predictions for Businesses

2023 Trends and how to use them in your business

Every year Pinterest Predicts comes out with trends for the next year. These 2023 trend predictions for businesses can help your business grow. Pinterest Predictions are 80% accurate! Let us know which of these trends you are excited about in 2023.

1. 2023 Trend Predictions for Businesses: Fashion Trend Predictions - Ethereal Styles

In 2022, we saw a return of the 90s grunge and some goth come back into fashion. We’re seeing a polarizing trend in 2023 about to take place. 2023 will be light and playful seeing a more ethereal style take place. Think slip dresses, lace, tulle, and ruffles in the clothing.

This trend will be seen on Gen Z and Millennials. What we love about this trend is that we’ll see all genders participating!

How can you use this in your business?

For the fashionista influencer, start reaching out to brands selling slip dresses and cater more to delicate fabrics. Knowing the upcoming trends and positioning yourself will gain you credibility with the brand. This is a great trend for boutique owners who are sourcing new clothing styles for their stores in 2023.

2. 2023 Trend Predictions for Businesses: Color Trend - Burnt Orange

Orange is going to have a big moment in 2023 and not just any orange. Consumers are looking to incorporate burnt orange, terracotta, and copper in 2023.

How can your business jump on this trend?

You can bring this color into your branding assets! If your business is always staying on top of trending colors in your assets, make sure to bring some orange in to spice things up this year.

If you're in the wedding industry you'll see this everywhere from dresses, guest outfits, bouquets, centerpieces, and more!

Hairdressers are already seeing copper trending now in hair color requests. A color that looks so unique on all hair colors!

  • Hairdressers will see increased requests for copper hair colors.
  • Wedding Industry will find brides wanting terracotta & burnt orange as a part of their color scheme. From bouquets, centerpieces, and bridesmaid dresses - burnt orange will be everywhere.Β 
  • Designers & Branding experts - expect to see this trend find its way into brand colors in 2023.
  • Businesses - if you like to stay on trend add burnt orange colors as accents to your branding assets.

3. 2023 Trend Predictions for Businesses: Fashion Trend - Futuristic

This will not be the Y2K trends we saw in the early 2000s. In 2023, we will see a futuristic, sci-fi trend that pulls inspiration from the Gamer Girl aesthetic. Rather than gothic & grunge, it’s moodier.

How can your business jump on this trend?

  • Boutiques should become familiar with the Gamer Girl look and start sourcing outfits from vendors.
  • Influencers can start reaching out to brands that fit this aesthetic.

4. 2023 Trend Predictions for Businesses - Hair Colors

Copper isn’t the only trend happening in hair for 2023. We will also see Gen Z & Millennials requestingΒ  two-toned highlights that stand out. We’ll be seeing both bold and subtle versions of this trend in 2023.

Hairstylists will get requests for things like:

  • Natural hues with bright purples, blues, and pinks.
  • Blue with black
  • Lavender and blonde
  • Copper and brunette

5. 2023 Trend Predictions for Businesses: Hair & Nail Styles

Will you make the cut in 2023? In 2023 we're going to see people chopping off their hair and nails in favor of bobs and mini French manicures.

How can you apply this trend to your business?

  • Hairstylists will see requests for chopped bob haircuts, micro bangs & short braids.
  • Nail salons will see requests for mini French manicures and short stiletto nails.

6. 2023 Trend Predictions for Businesses: Furbabies are all the rage in 2023!

This trend is surprising in that Boomers are finally on board with being pet obsessed! Both Gen X and Boomers are hopping on the furbaby bandwagon. We’ll be seeing an increase in parties planned for pets. Especially for backyard dog parties.

How can businesses prepare for this trend?

  • Party planners should start creating example plans for parties for pets in people’s backyards. Start sourcing pet-friendly vendors that can supply things like treats, toys, and games. Don’t forget that the humans want to have fun too!
  • Gift Shops/ Party Supply Stores/ Pet Stores should all be sourcing and stocking up on party supplies for pets.

7. 2023 Trend Predictions for Businesses: Home Trends - Showers

Move over tubs it’s time for showers to have a moment in 2023. We are seeing an increase in searches for showers for 2023. People are wanting a spa-like aesthetic with color schemes and bringing in the aromatics for a more spa-like experience.

Β How can you apply this to your business?

  • Interior Designers will want to mood board more spa-like colors for bathrooms and keep things clean and simple
  • Home Construction/Remodeling Companies/ Masonries - start constructing showers without doors. That is one big request happening with showers in 2023.
  • Real Estate Agents & Staging Experts - keep things clean and simple in the bathroom in 2023.
  • Gift Shops & Home Stores - make sure to stock shower bombs and aromatics for the bathroom to help create that spa ambiance in 2023.

8. 2023 Trend Predictions for Businesses: Home Trends - Sustainability

Drought-friendly homes will become a big trend in 2023. In recent years, we’ve seen a growing crisis in water shortages across the world. Homeowners are finding ways to bring sustainability into their homes by water conservation. Homeowners will be looking for things like rain harvesters, rain chains, and rain barrels to add to their yards.

Β How does this affect your business?

  • Landscapers should be approaching their clients with drought-friendly plants and landscapes. Make sure to incorporate rain harvesters into the landscape.
  • Architectures should take into account how new builds can be more sustainable in every way.
  • Real Estate Agents - if you’re representing a home that has great sustainable features you will want to highlight those when marketing your properties.
  • Homeowners looking to sell - make sure you make sustainable improvements to your home to increase its value.

9. 2023 Trend Predictions for Businesses: DIY Home Decor & Vintage

Tied to the sustainability effort on the outside of our homes, we will also be more sustainable on the inside. Repurposing items we already have in our home and making them something new. Vintage & antique shopping for home decor will also be on the rise. People are looking to reimagine the items they already have within their homes.

Businesses that can jump on this trend:

Vintage & Antique Retailers will get the most out of this trend. Those who also love to upcycle garage sale items will also find success this year!

10. 2023 Trend Predictions for Businesses: Workout Trends

Many of us have been working remotely and that means increased computer time which means increased sitting time. Our necks and backs hurt! We'll be seeing an uptick in stretches and movement to help our mobility.

Β Businesses that can jump on this trend:

  • Movement specialists - check out Dr. Foxy Fit right here on Lady ChangeMakers or Carah Elizabeth - both specialize in movement for your body.
  • Those in the health field can promote mindful movement to their patients.
  • Personal trainers can incorporate these stretches and movements into their sessions.

11. 2023 Trend Predictions for Businesses: Big Celebrations

Gen X & Boomers are celebrating big in 2023 with 25 & 50th anniversaries and lots of 100th bday parties.

How to incorporate into your business:

  • For businesses in the party space start preparing for fun party celebrations to plan, invites, party favors, destination parties, and more!
  • Gift shops should be stocking plenty of items for anniversaries and big birthdays.
  • Bakeries can expect a lot of anniversaries and big birthday cakes.
  • Photographers should start marketing themselves for birthday and anniversary parties.

2023 sounds like it's really going to be one big party!

12. 2023 Trend Predictions for Businesses: Baking Trend

People want to take their bakery items up a notch with edible flowers on their cupcakes and cakes.

Edible flowers add beautiful color to cakes. We're seeing searches for these items up over 1000%!

Businesses that should prepare for this trend:

  • Bakeries should start sourcing edible flowers for their bakery items and start making these featured items in 2023!
  • For those planning parties make sure to have these vendors on hand as your clients will be requesting these!

13. 2023 Trend Predictions for Businesses: Parenting Trends

Moms are looking to take care of themselves after giving birth. Searches for 'postpartum' are on the rise.

Friends are searching for postpartum gift baskets while parents are searching for ideal meal plans, essentials for after-birth care, and must-haves. This trend is primarily geared toward millennials!

How to apply to your business:

  • If you are a nutritionist, dietitian, meal pepper, herbalist, etc make sure you are speaking this group in your sales copy!
  • Gift shops can create special gift baskets for postpartum parents.

14. 2023 Trend Predictions for Businesses: Dating Trends

The dating scene is going to look a little different in 2023. Netflix and chill, dinner and a movie... Those dates are just not cool anymore.

Gen Z is looking for a little more interest when it comes to date night... Or day dates!

Planning dates to more unique places like the aquarium, zoo, out interestingly enough the bookstore! You can tell a lot about a person by the type of books they read... Or don't.

How does someone's idea of a date affect your business?

  • Those who own brick-and-mortar locations can take advantage of this trend by creating unique dating experiences within their shops.
  • Restaurants and coffee shops don't have to lose customers with this trend if they can come up with an experience to go along with dinner. Maybe unique tasting menus, trivia, or creating a picture-worthy experience will draw in the crowd.
  • Anyone who can come up with unique experiences for a date can take advantage of this trend!

15. 2023 Trend Predictions for Businesses: Fashion Trend - 2000s

The early 2000s fashion is coming back. Millennials will not be happy and Gen Z cannot wait.

Businesses that can jump on this trend:

We're going to see a rise in popularity of rhinestones, slip dresses, tube tops, and cargo pants... It's all coming back!

This trend is ideal for businesses in the fashion space like:

  • Clothing boutiques
  • Fashion designers
  • Influencers
  • Bloggers

16. 2023 Trend Predictions for Businesses: Home Decor Trend - Mushrooms

This trend is for the Zoomers and the Boomers! Weird it's the new cool in 2023. We'll see people bringing in a lot of fantasy art and mushroom designs into their home decor. This is definitely a maximalist trend that is happening. Lots of bright colors and unique designs coming.

Searches that are up for:

  • Fantasy mushroom art
  • Vintage mushroom decor
  • Funky house decor
  • Weirdcore bedroom
  • DIY mushroom decor

How can you use this trend for your business?

  • POD businesses can create mushroom prints
  • Interior Designers should be ready to source more funky and retro pieces
  • Gift shops should source fun and funky designs

17. 2023 Trend Predictions for Businesses: Fashion Trend - Fringe

Fringe is in for 2023! We'll see this in weddings, clothing, and accessories. It's the perfect way to add a little edge to your wardrobe.

Businesses who can hop on this trend:

  • Clothing designers
  • Clothing boutiques
  • Purse designers
  • Wedding planners
  • Wedding boutiques
  • Fashionista influencers
  • Bloggers

18. 2023 Trend Predictions for Businesses: Hair Health Trend

We're all about hair health in 2023. People are looking to really take care of their crowns and getting to the root of the issues.

People are searching for natural scalp masks wanting a more organic way to care for their hair.

Businesses who can jump on this trend:

  • Hairstylists
  • Salons
  • Self-care space

These businesses can help their customers address their crown concerns. Find ways to introduce haircare and speak to your customer's concerns.

19. 2023 Trend Predictions for Businesses: Children’s Fashion Trend

If you've been following us for a while you would've seen the post about the history of the colors blue and pink.

These "gender" colors are completely made up. Parents are now looking to more unisex colors and nongender conforming goods for their kids.

Β Parents are searching for things like:

  • unisex names
  • self-identity art
  • gender flags
  • personal pronoun flashcards

Β This is an incredibly inclusive and beautiful trend happening in 2023.

Businesses that sell toys, clothing, and children's goods should be making sure they have plenty of unisex items for sale.

20. 2023 Trend Predictions for Businesses: Self-care Trend

Looking for alternative ways to deal with mental health? You're not alone! In 2023 Gen Z & Millennials are looking for alternative ways to heal than just the standard therapist visit.Β 

Businesses that should hop on this trend:

  • Self-help space
  • Therapists
  • Artists
  • Journal creators

Having a creative outlet can work wonders on one's mental health and we're seeing a rise in this trend through artistic journals and music therapy.

21. 2023 Trend Predictions for Businesses: Beverage Trends

Fancy cocktails and mocktails are having a moment in 2023. Customers want to have all the herbs and fancy ice you got and put into a beautiful-looking drink.

This trend is for anyone who just wants a little more oomph in their drinks. This goes for both cocktails and mocktails! People are just wanting something fancier when it comes to their drink aesthetic.

Businesses that can take advantage of this trend:

  • Bartender
  • Mixologist
  • Bars
  • Restaurants
  • Party Planners
  • Events
  • Gift shops

22. 2023 Trend Predictions for Businesses: Travel Predictions

Train travel is a trend for 2023. Especially with all these flight delays and cancellations train travel is sounding better and better! People are loving train travel because of the scenery and experience.

If you're in the travel industry make sure to include train options in your itinerary!

23. 2023 Trend Predictions for Businesses: Finance Trend

Are you looking for fun ways to budget and save in 2023? With inflation and a recession, Gen Z & Millennials are struggling and looking for ways to make saving and budgeting fun. Money has been such a taboo topic for so long but Millennials and Gen Z are changing the conversation. In 2023, we're looking to take control of our finances but make it fun!

Businesses who should be jumping on this trend:

  • Financial Planners
  • Mindset coaches
  • Money/Financial coaches
  • Accountants
  • Tax advisors
  • Anyone in the money space!

24. 2023 Trend Predictions for Businesses: Craft Trends

Looking to detox from technology in 2023? This trend is for you! Boomers and Gen Z are looking for ways to disconnect for a while. Paper crafts will be a big trend this year.

Businesses that can take advantage of this:

  • Gift shops
  • Coaches
  • Event planners
  • Paper companies
  • Game companies

25. 2023 Trend Predictions for Businesses: Rave Trend

It's all about raves and techno in 2023! This trend will hit the music, fashion, hair, and makeup industries as more and more people are ready to let loose and be in crowds again.

Businesses that can hop on this trend:

  • Event businesses
  • Part Planners
  • Clothing Boutiques
  • Hair Stylists
  • Makeup Brands

26. 2023 Trend Predictions for Businesses: Home Design Trend

Boomers & Gen Xers are decking out the front of their houses in 2023. During the pandemic, it was all about the outdoor space and backyard. In 2023, we're moving the focus to the front of the house.

Businesses that can take advantage of this trend:

  • Home decor
  • Construction
  • Architecture

These businesses should be focused on the aesthetics of the front porch this year for their customers.

27. 2023 Trend Predictions for Businesses: Food Trend

Did you know the new superfood is seaweed? Kale had its moment, then there was celery juice, 2022 was about chlorophyll and in 2023 it's going to be all about seaweed!

Business that can benefit from this trend:

  • Restaurants
  • Bars
  • Juice Bars
  • Health stores
  • Nutritionists
  • Dietitians
  • Naturopathic Doctors
  • Trainers

These businesses in the food industry and health space can easily take advantage of this trend by offering seaweed in their juices, food items, and recipes.

Why should your business jump on a trend?

These 2023 trend predictions for businesses come from Pinterest. Pinterest's predictions are correct 80% of the time. By finding ways to incorporate these trends into your business you will find new customers and growth in your business. Make sure to take advantage of Pinterest! This is where customers are searching for these trends and you want YOUR business to pop up in those searches!

Stay trendy 😎